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EA's Frostbite undergoes rebranding, offering teams freedom to explore alternative game engines

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Source: Eurogamer.net
EA's Frostbite undergoes rebranding, offering teams freedom to explore alternative game engines
Photo: Eurogamer.net
TL;DR

Electronic Arts (EA) is rebranding its in-house game engine, Frostbite, to emphasize its renewed focus on partnership with its studios. While Frostbite has been used by various EA-owned studios, including BioWare, for games like Mass Effect: Andromeda and Anthem, EA now states that its teams are free to choose other engines for game development. The company aims to make Frostbite the best choice for its games but acknowledges the option for studios to explore alternative engines. The rebranding includes a new logo representing the collaborative relationships within Frostbite.

Topics:technologygaming#ea#frostbite#game-development#game-engines#gaming#rebranding
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  1. EA rebrands Frostbite as it says teams free to choose other game engines  Eurogamer.net
  2. Why does EA's internal engine Frostbite have a public-facing brand?  GamesIndustry.biz
  3. EA Is Rebranding Frostbite  80.lv
  4. Frostbite has gotten a new logo - - Gamereactor  Gamereactor UK

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