Sony treats AI as the cornerstone of its gaming strategy
Sony’s leadership frames artificial intelligence as a foundational technology for its strategy, saying AI is already improving development speed and quality by automating repetitive tasks and enabling richer player experiences. They cite tools like Mockingbird for facial models in Horizon Zero Dawn Remastered and stress AI will augment human talent rather than replace it, while signaling a broader shift toward a digital-first PlayStation ecosystem that ends new physical disc production for PS titles from January 2028 (with re-orders allowed for existing discs).
