Funding games via product placement: ex-BioWare boss pitches a new model
TL;DR Summary
Former BioWare/Anthem executive Mark Darrah argues that live-service games could be funded through product placement, citing the live‑action Smurfs film as an example that allegedly paid for itself this way. He suggests this model could protect player experience and curb over‑reliance on monetisation, while acknowledging broader debates about end‑of‑life plans for online games.
- "The live-action Smurfs movie paid for itself entirely through product placement" - Former Dragon Age boss suggests games can be funded another way Eurogamer
- 'Everything Can't Be a Live-Service': Former Dragon Age Boss Says Video Games Could Embrace Movie-Style Product Placement to Subsidize Rising Development Costs IGN
- Dragon Age series producer says more games should be funded by product placement instead of live service Video Games Chronicle
- Product Placement Can Help Save The AAA Games Business, Former BioWare Dev Says GameSpot
- Former BioWare Veteran Warns AAA Gaming Is Too Dependent on Live-Service Titles Insider Gaming
Reading Insights
Total Reads
0
Unique Readers
9
Time Saved
10 min
vs 11 min read
Condensed
97%
2,095 → 53 words
Want the full story? Read the original article
Read on Eurogamer