
Funding games via product placement: ex-BioWare boss pitches a new model
Former BioWare/Anthem executive Mark Darrah argues that live-service games could be funded through product placement, citing the live‑action Smurfs film as an example that allegedly paid for itself this way. He suggests this model could protect player experience and curb over‑reliance on monetisation, while acknowledging broader debates about end‑of‑life plans for online games.



