GameStop Sets Used PS5 Pro Prices Above New Units Amid GTA VI Demand

Key points

• GameStop’s internal memo confirms a price increase for pre-owned PS5 Pro units starting October 6, 2026, with digital models set at $1,399.99 and physical models at $1,499.99.
• The new prices for used consoles exceed the current MSRP of $899 for new PS5 Pros, a move described as 'intentional' by the retailer to match market demand.
• Grand Theft Auto VI, launching on November 19, 2026, is the primary driver of demand, as the PS5 Pro is considered the optimal hardware for the game, leading to widespread stock shortages.
• Trade-in values for these consoles range from $800 to $850, while GameStop’s Product Replacement Plan eligibility is temporarily suspended following the price change.
• The PS5 Pro has undergone two significant price hikes since its November 2024 launch at $699, with the most recent increase in April 2026 attributed to rising component costs, particularly memory.

Background

The PS5 Pro launched in November 2024 at $699, followed by a $50 increase in August 2025 and a $150 hike in April 2026, bringing the new price to $899. These increases were linked to economic factors and rising memory costs. The upcoming release of GTA VI on November 19, 2026, has intensified demand, with previous coverage noting the game’s high-profile marketing and soundtrack release.

How outlets are covering it

Wccftech and Tom’s Hardware highlight the unprecedented nature of used consoles costing more than new ones, attributing it to GTA VI-driven demand and supply shortages. GameGPU and Dark Horizons note the surprise and potential 'price gouging' concerns, while also acknowledging the role of scalpers and stock shortages. All sources agree that the price hike is intentional and tied to the imminent GTA VI launch, but differ in their emphasis on the retailer’s rationale versus market forces.

Why it matters

This pricing anomaly signals a severe shortage of new PS5 Pro units and underscores the impact of major game launches on hardware demand. It may affect consumer purchasing decisions and reflect broader trends in gaming hardware pricing due to supply chain and component cost pressures.

What to watch

Monitor stock availability for new PS5 Pro units as GTA VI approaches its November 19 launch. Watch for potential further price adjustments or restocking efforts by retailers. Track consumer reactions and any regulatory or public response to the pricing strategy.