Gearbox Boss Apologizes for Borderlands 4 Pricing Comments

TL;DR
Gearbox boss Randy Pitchford clarifies his comments on Borderlands 4's potential $80 price, emphasizing he doesn't want fans to pay more than they're comfortable with and explaining industry pressures on pricing. He also discusses the economic challenges in the gaming industry, including increased development costs and market dynamics, with the final price set by publisher 2K, and the game releasing on September 12.
Topics:technologygaming#borderlands-4#game-industry#game-pricing#gaming#price-controversy#randy-pitchford
- Borderlands 4 Boss Says He Didn't Mean To "Trigger" People With Comments On The Price GameSpot
- Randy Pitchford Apologizes For The “Misunderstanding” Caused By Saying A “Real Fan” Would Find A Way To Buy Borderlands 4 At $80 Wccftech
- In a 557-word post to end all posts, Gearbox boss Randy Pitchford fully lays out the "misunderstanding" over Borderlands 4 $80 comments: "I don't want anyone to pay any more than they should" GamesRadar+
- Randy Pitchford Makes Statement on Borderlands 4 Pricing Controversy Game Rant
- Someone Take Away Randy Pitchford's Phone Kotaku
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