
Xbox maps out a structured exclusive pipeline to revive its business
Xbox CSO Matthew Ball outlined a formal exclusives policy aimed at delivering a reliable pipeline of exclusive titles to turn around the business, noting that most live-service games like CoD will remain non-exclusive, a third bucket covers titles already committed with partners, and a new slate of exclusives will be defined later; the plan, described as the start of a program, will be communicated externally and internally to clarify decision-making for players and developers.













