GTA 6 Publisher CEO Believes Videogame Prices Undervalued

Take-Two Interactive's CEO, Strauss Zelnick, believes that videogame prices are "very, very low" considering the value they offer in terms of hours of engagement and overall entertainment experience. He argues that the industry provides a great price-to-value opportunity for consumers, but this doesn't necessarily mean that publishers have the power to raise prices. Zelnick emphasizes the importance of delivering more value than what is charged to consumers and states that the recent price increase for certain frontline products was the first in many years. Other industry executives, such as Capcom's president, have also expressed the belief that videogame prices are too low given rising development costs.