All articles tagged with #take two interactive
Take-Two Interactive CEO Strauss Zelnick argues that generative AI tools won’t equalize game development or create instant hits; AI may assist with asset creation or storyboarding, but blockbuster success like GTA 6 still hinges on human creativity and scale, and while the company has numerous AI pilots, GTA 6 has zero AI involvement.
Rockstar is adding NBA 2K26 to the GTA+ Games Library for a limited window (March 10–April 20) with a 5,000 VC content pack; PS5/Xbox Series players get full access to NBA 2K26 in GTA+ plus a 20% discount to keep it after the library period, and GTA Online will receive basketball-themed outfits. The move marks Take-Two broadening GTA+ beyond Rockstar-published titles, potentially signaling a broader competitive push against Ubisoft/EA, though it could also be a one-off crossover.
Take-Two’s Strauss Zelnick says generative AI played zero part in GTA 6’s development and that Rockstar handcrafted its worlds, while the company has hundreds of AI pilots and implementations across its studios to boost efficiency. GTA 6 remains on track for a November release, with the earnings call also touching on AI’s broader role and related industry headlines, including Google’s Project Genie and ongoing Rockstar legal/union matters.
Take-Two CEO Strauss Zelnick says generative AI tools are driving cost savings and faster workflows across the company, but GTA 6’s worlds are handcrafted with no AI in its development. The firm posted solid Q3 results led by NBA 2K and GTA Online, highlighted Zynga’s strong performance, and affirmed ongoing Borderlands 4 support while stressing that AI will not replace human creativity.
Take-Two pauses development of the Nintendo Switch 2 edition of Borderlands 4 and removes it from its upcoming slate to focus on post-launch updates, while signaling more Switch 2 titles in the future. CEO Strauss Zelnick also addressed Rockstar’s removal of a GTA Online user-created mission involving Charlie Kirk, emphasizing adherence to Terms of Service. In earnings, Take-Two reported $1.76B in net bookings as GTA 6’s release approaches and GTA 5 remains a major seller.
Take-Two says GTA 6 remains on schedule for a November 19, 2026 launch, with marketing starting this summer. After multiple delays, Rockstar is aiming for a strong first year—potentially selling around 40 million copies and generating about $3 billion in revenue—while GTA 5 and Red Dead Redemption 2 continue to perform well in sales.
Rockstar North in Edinburgh is confirmed open and operational after a boiler malfunction triggered a fire brigade response; there were no casualties, and the studio remains open ahead of GTA VI's November 2026 launch.
Rockstar arranged an exclusive early GTA 6 playthrough for a terminally ill fan after a family member publicly shared his story; Take-Two CEO intervened and Rockstar coordinated under NDA, with ongoing updates signaling progress, while GTA 6 remains delayed to November 19, 2026 to allow extra polish.
A terminally ill GTA fan reportedly received an early GTA 6 opportunity after a LinkedIn post from a GTA enthusiast’s relative claimed Rockstar was arranging a private playtest, with Take‑Two in contact and news of ‘great news’ later circulated before the post was deleted. The piece cites past gestures like the 2018 Red Dead Redemption 2 early access and Bethesda memorials, and invites readers to discuss whether this is a genuine goodwill gesture or PR.
Red Dead Redemption 2 has sold 79 million copies, making it the 4th best-selling game of all time, just behind Minecraft, GTA 5, and Wii Sports, and is close to surpassing Mario Kart 8.
Take-Two Interactive has delayed the release of Grand Theft Auto VI to November 2026 to allow Rockstar Games more time to polish the game, causing a 7% drop in its shares despite strong quarterly financial results.
Crystal Dynamics laid off staff after failing to secure new funding for the Perfect Dark game following its cancellation by Xbox, with negotiations with Take-Two collapsing over franchise ownership issues.
Take-Two CEO Strauss Zelnick emphasizes that GTA 6 will not be priced at $100, aiming instead to deliver high value and exceed expectations, with the game releasing on May 26, 2026, for PS5 and Xbox Series X|S.
Take-Two Interactive is overhauling the development of the next BioShock game due to internal dissatisfaction, leading to management changes and a focus on improving the game's narrative, with the company committed to delivering a high-quality experience for fans.
Take-Two Interactive's stock (TTWO) declined despite the release of an Xbox update for Grand Theft Auto 6, indicating that the market reaction may not be solely driven by the game's updates or release news.