Pete Hines Criticizes Bethesda's Naming Confusions and Decisions
TL;DR
Former Bethesda marketing executive Pete Hines revealed he strongly opposed the name 'Prey' for the 2017 game, believing it caused unnecessary confusion and distraction, but ultimately lost the battle to keep the name, which was chosen for its thematic relevance despite no direct connection to the original Prey game.
- Former Bethesda Boss Pete Hines Fought Hard Against Prey Being Called That GameSpot
- 24 years at Bethesda with Pete Hines – “There's no question that the company is not the same” DBLTAP
- Pete Hines Comments on the Confusion Surrounding How Bethesda Named Prey 2017: 'Don't Even Get Me Started' IGN
- Former Bethesda exec Pete Hines "hated the confusion" around The Elder Scrolls studio "making a new game, and everybody thinking, 'Oh, it's Todd Howard's team'" GamesRadar+
- Former Bethesda marketing VP says he fought against reusing the Prey name for Arkane's 2017 immersive sim: 'I definitely pissed some people off internally over that' PC Gamer
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