Saving Xbox Means Defeating Microsoft Itself, Not Just the Competitors
TL;DR
Jez Corden argues that Xbox’s biggest obstacle isn’t rival platforms but Microsoft’s own short-term, margin‑driven mindset. The post‑Activision mindset of chasing a 30% profitability target has degraded Xbox hardware stock, inflated prices, and undermined exclusives and customer trust. With Asha Sharma taking the helm, the piece contends Microsoft must embrace long‑term, subsidized investment across Xbox hardware/PC and broader strategy, or risk further decline as competitors gain ground and users drift to other ecosystems.
- “Xbox doesn’t need to beat PlayStation”: Asha Sharma’s real battle is fixing the Microsoft machine behind it Windows Central
- Microsoft reports sinking Xbox revenue as its cloud business climbs The Verge
- Xbox delivers record monthly active users, but hardware revenue is still in decline Game Developer
- Inside Xbox’s 33% Hardware Sales Drop and the Radical Plan to Fix It Geeky Gadgets
- Xbox Finally Scores a Win Under Sharma's Leadership DualShockers
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