All articles tagged with #asha sharma
Epic Games CEO Tim Sweeney praised Xbox for assembling a world-class leadership team under Asha Sharma, signaling a serious dedication to the future of gaming. Sharma thanked Sweeney and said she’s excited to see the team come together at a pivotal moment, as Microsoft continues to hire to strengthen the console side and push its strategic direction.
Microsoft's Xbox appoints Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer under new boss Asha Sharma, part of a broad leadership overhaul aimed at strengthening the console business and accelerating product development ahead of the Xbox Games Showcase 2026; Ball, who has warned that games face an 'attention war' against tech platforms such as gambling, crypto and adult content, will focus on the console strategy.
Xbox’s Matt Booty and Asha Sharma congratulated Playground Games on Forza Horizon 6’s strong early-access showing, calling it the most-played FH6 early access in series history and praising the studio’s four consecutive 90+ reviews; with the Standard Edition not yet released, Microsoft is excited for more players to join when the full Game Pass launch arrives on May 19, 2026.
Xbox CEO Asha Sharma ran a social poll asking whether the brand should be styled as 'Xbox' or in all caps 'XBOX'; about 65% favored the all-caps option, the official Xbox account briefly rebranded to XBOX, and The Verge noted a possible rebrand. The move appears to lean into Xbox’s roots, though it’s unclear whether changes will be broad or cosmetic.
Microsoft is shifting its console branding to XBOX, with CEO Asha Sharma gauging player preferences via a poll and a refreshed official page showing the uppercase branding. The change is not yet reflected across all social channels. Sharma has also indicated Xbox needs to move faster, sunset its Copilot AI initiative, and Microsoft is reportedly planning a new Game Pass tier aimed at Chinese gamers, all part of broader efforts to deepen ties with players and developers.
Xbox CEO Asha Sharma ran a X (Twitter) poll asking “Xbox or XBOX?” that drew 19,176 votes, with 64.8% favoring the all-caps XBOX. The result underscores branding preferences among players and sparks discussion about how Microsoft presents Xbox, though a single poll isn’t a commitment to change the brand.
Xbox chief Asha Sharma says the brand will fix console and PC fundamentals and sweat every detail to accelerate fun and simplify the experience, while pursuing a four‑pillar plan—hardware, content, experience, and services—and weighing exclusivity options without rushing a decision.
Microsoft’s new Xbox CEO Asha Sharma unveiled a four-point reboot—hardware, games, platform, and services—focusing on core fixes for console and PC, biweekly updates, and a renewed Xbox branding while reevaluating exclusivity and advancing Project Helix; leadership reshuffles bring in CoreAI veterans, Copilot for Xbox is scrapped, and Microsoft hints at more OEM hardware options as Windows updates roll out (Run menu, MSN widgets removal, Xbox mode).
Microsoft’s Xbox is rolling out a brand refresh that includes a new boot-up animation that nods to nostalgia and the return of the Team Green vibe, alongside a refreshed logo and leadership changes under CEO Asha Sharma; the branding shift marks a move away from minimalist design and signals a broader push to redefine Xbox’s identity, with Copilot plans being wound down on consoles.
Xbox chief Asha Sharma announces a leadership overhaul and begins winding down Gaming Copilot on consoles and mobile, stating the move to speed and community alignment. New CoreAI veterans are joinsm and existing leaders shift roles to sharpen focus on hardware, content, experiences, and services, as Microsoft aims to strengthen Game Pass and expand into new markets.
Microsoft’s new Xbox CEO Asha Sharma is reshuffling leadership by moving CoreAI and Instacart veterans into top Xbox roles to accelerate product, design, growth, and subscription efforts, as the company contends with gaming-revenue declines and aims to regain momentum against Nintendo and Sony.
Xbox chief Asha Sharma is winding down Copilot AI—retiring Copilot on mobile and stopping its development for consoles—as she reshapes the Xbox platform team, accelerates decision‑making, and retires features that don’t fit the future direction.
Jez Corden argues that Xbox’s biggest obstacle isn’t rival platforms but Microsoft’s own short-term, margin‑driven mindset. The post‑Activision mindset of chasing a 30% profitability target has degraded Xbox hardware stock, inflated prices, and undermined exclusives and customer trust. With Asha Sharma taking the helm, the piece contends Microsoft must embrace long‑term, subsidized investment across Xbox hardware/PC and broader strategy, or risk further decline as competitors gain ground and users drift to other ecosystems.
Microsoft rolled out ROG Ally features including Auto Super Resolution (AutoSR), an AI upscaler, as part of its AI push for gaming; Xbox chief Asha Sharma said the team is refocusing AI efforts to improve real-time graphics, discovery, and personalization, using AutoSR as an early example. Reactions among gamers are cautiously optimistic about AI-assisted features in gaming.
Xbox CEO Asha Sharma outlines an open, creator-friendly future for Xbox, emphasizing personalization and broader creation on the platform. The plan pairs openness with affordability, including adjustments like lowering the Ultimate tier price for Game Pass, and marks branding shifts away from Microsoft Gaming. She also notes that storefront choices (e.g., any potential Epic storefronts on Xbox) will be revisited with partners as plans evolve, and the discussions around the Xbox Ally handheld will be reevaluated with teams and partners.