All articles tagged with #asha sharma
Xbox is sending Project Helix-branded gift boxes to US content creators, including a card signed by new Microsoft Gaming CEO Asha Sharma, as part of a promotional push ahead of a broader next-gen reveal. No hardware has been shown yet, but XboxIs signaling more details could come with upcoming events like the June Games Showcase.
Xbox chief Asha Sharma says a new dedicated team has been formed to focus on fan feedback, with multiple achievements updates rolling out now and more features teased for the near future.
Microsoft has announced the Xbox Games Showcase 2026 for Sunday June 7 at 6pm UK time, with global timings across PDT 10am, EDT 1pm, BST 6pm, CEST 7pm, JST 2am and AEST 3am; the show will be a double-header, featuring first the usual showcase with upcoming titles and gameplay, then an extended look at Gears of War: E-Day, as Xbox leadership under Asha Sharma signals a potential hardware push with Project Helix and a refreshed strategy for Game Pass.
Microsoft halted the controversial 'This is an Xbox' marketing push after new Xbox CEO Asha Sharma took over, saying the campaign didn’t feel like Xbox and is leading a broader reset of how the brand appears. The move signals a shift toward redefining Xbox’s identity and strategy, with emphasis on broader platforms and cross‑brand initiatives while addressing criticisms of past marketing.
Microsoft confirmed that the 'This Is An Xbox' marketing campaign has been retired as new Xbox head Asha Sharma leads a brand reset, saying the campaign didn’t feel like Xbox.
Windows Central reports Netflix and Xbox executives have discussed a potential bundled subscription that could pair Netflix with Xbox Game Pass, though nothing is confirmed yet. Netflix co-CEO Greg Peters suggests they wouldn’t rule out possibilities, while Xbox CEO Asha Sharma is pushing a growth-oriented approach, implying a consumer-friendly bundle could materialize if pricing and content align.
Asha Sharma, newly installed head of Xbox, is reportedly weighing pricing changes for Game Pass, including lower-priced tiers and a potential Netflix-style bundle, but officials say there are no concrete plans and Game Pass pricing has historically trended upward.
New Xbox features—such as disabling Quick Resume and UI customization—rolled out to Insiders, with new CEO Asha Sharma calling it an early win and urging ongoing fan feedback. The move signals a renewed focus on the console experience and hints at a future Project Helix plan, though sustained follow-through remains to be seen.
Microsoft CEO Satya Nadella pledges to 'always' invest in video games, saying the company is long on gaming and will extend beyond consoles as Asha Sharma becomes Microsoft Gaming CEO and EVP, with a goal of making Xbox best-in-class as a core company identity.
Microsoft CEO Satya Nadella reaffirmed at an internal Xbox town hall that the company will “always invest in gaming,” stressing that gaming is a core identity of Microsoft and that Xbox must be best-in-class in execution and creativity while continuing to serve fans across console, PC, and cloud.
Microsoft CEO Satya Nadella told Xbox leadership that gaming is a core identity for the company and that Microsoft will remain long on gaming, reaffirming substantial ongoing investment in Xbox under new CEO Asha Sharma. He emphasized Microsoft's platform-and-developer focus with gaming as a central pillar and even joked that DirectX helped spur the GPU era. The piece also notes that a rumored “blank check” for Sharma isn’t accurate, per Microsoft’s Frank Shaw. Overall, the message signals a continued, long-term commitment to gaming as a core part of Microsoft’s strategy.
Microsoft’s Xbox booth at GDC features new slogans such as “Build for what’s next” and “The future of Xbox starts now,” signaling a future-focused strategy aimed at developers and the platform’s lifecycle. The rollout follows confirmation of a next‑gen console codenamed Project Helix and remarks from CEO Satya Nadella and new Xbox chief Asha Sharma about Xbox remaining core to Microsoft and a continued commitment to gaming.
In an internal Xbox Q&A led by new Xbox CEO Asha Sharma, Satya Nadella reiterated that Microsoft will stay long on gaming and continue substantial investments in the space, framing gaming as a core Microsoft identity and outlining how the Xbox ecosystem fits into a broader, long‑term strategy.
A Windows Central feature argues that Xbox needs a serious brand-identity overhaul under new CEO Asha Sharma to reassure longtime fans while pursuing growth. Sharma’s background, emphasis on hardware, and push for a cohesive home-base messaging could redefine Xbox’s direction, including a potential return of exclusives, but real change will depend on action matching rhetoric.
Xbox CEO Asha Sharma teased a next-generation console codenamed Project Helix that will lead in performance and run both console and PC games, with more details expected at GDC.