Shift Up CEO Doubles Down On AI Video Amid Stellar Blade Backlash

Shift Up CEO Kim Hyung Tae defends an AI-generated music video for Stellar Blade: Blood Rain, insisting Evie was created by the studio’s artists and only rendered by AI from their designs. Fans call the clip slop, question whether the AI was trained on others’ work, and point to inconsistencies in Evie’s appearance and costume. The backlash marks Shift Up’s first major defensive stance since Stellar Blade’s launch, even as the CEO argues AI can help smaller studios compete with larger teams.