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Shift Up

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Shift Up CEO Doubles Down On AI Video Amid Stellar Blade Backlash
gaming25 days ago

Shift Up CEO Doubles Down On AI Video Amid Stellar Blade Backlash

Shift Up CEO Kim Hyung Tae defends an AI-generated music video for Stellar Blade: Blood Rain, insisting Evie was created by the studio’s artists and only rendered by AI from their designs. Fans call the clip slop, question whether the AI was trained on others’ work, and point to inconsistencies in Evie’s appearance and costume. The backlash marks Shift Up’s first major defensive stance since Stellar Blade’s launch, even as the CEO argues AI can help smaller studios compete with larger teams.

Shift Up Defends AI-Generated Music Video for Stellar Blade: Blood Rain
gaming25 days ago

Shift Up Defends AI-Generated Music Video for Stellar Blade: Blood Rain

Shift Up CEO Kim Hyung Tae defended the AI-generated music video for Stellar Blade: Blood Rain, explaining that EVIE was created by human artists and modelers and that the AI simply renders the character from their designs. He urged fans to view the video with that context and argued that AI is essential for development and competition, noting the studio’s sizable team and that Stellar Blade is targeting a 2027 release as it continues to experiment with AI content.

Evie Emerges: Stellar Blade's Younger Protagonist Delivers Brutal New Combat
gaming2 months ago

Evie Emerges: Stellar Blade's Younger Protagonist Delivers Brutal New Combat

Stellar Blade: BLOOD RAIN introduces Evie, a younger, smaller protagonist with a tougher, more aggressive personality, leading a special squad in a cyberpunk city. Her combat emphasizes close-range punches, grapples, and rapid movement, offering a distinct feel from the original game while the developers push deeper character development and explore themes around humanity, artificial intelligence, and tech, with Evie’s story closely linked to Eve to maintain continuity.

Stellar Blade: Blood Rain Trailer Draws GenAI Scrutiny
technology2 months ago

Stellar Blade: Blood Rain Trailer Draws GenAI Scrutiny

Stellar Blade: Blood Rain’s reveal trailer has sparked online debate over AI-generated assets, with fans claiming elements in the trailer and even key art appear AI-generated or nonsensical, prompting questions about the visuals in the game’s world. The scrutiny is bolstered by Shift Up CEO Hyung-tae Kim’s past praise of genAI for speeding development, and Kotaku has reached out for comment without an immediate reply.

Stellar Blade: Blood Rain Unveils a New Protagonist and More Brutal Combat
gaming2 months ago

Stellar Blade: Blood Rain Unveils a New Protagonist and More Brutal Combat

Shift Up revealed Stellar Blade: Blood Rain at Summer Game Fest Live, introducing a new melee‑focused protagonist in a dystopian cyberpunk setting. The trailer suggests brutal combat and a provocative jacket-removal moment; the game is described as in early development and is not Sony‑published, with Shift Up pursuing a first‑party service model to market the Stellar Blade IP more directly.

Stellar Blade sequel eyed for multi‑platform launch as Shift Up moves to self‑publish
gaming3 months ago

Stellar Blade sequel eyed for multi‑platform launch as Shift Up moves to self‑publish

Shift Up signals that the next Stellar Blade is unlikely to be PS5 exclusive, opting for self-publishing to reach a global audience from day one. In its Q1 2026 report, the developer outlines a first‑party service model to better market the IP and expand to PC, Xbox, and Switch 2, with details to be revealed later this year. The move follows the first game's PC success and broader interest in non‑Sony platforms, suggesting the franchise may go multi‑platform beyond PS5.