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Shift Up

All articles tagged with #shift up

PlatinumGames CEO Confirms Intent to Expand Bayonetta Franchise Amid Switch 2 Collaboration
gaming9 days ago

PlatinumGames CEO Confirms Intent to Expand Bayonetta Franchise Amid Switch 2 Collaboration

PlatinumGames CEO Atsushi Inaba confirmed the studio intends to expand the Bayonetta franchise, though he declined to announce a specific new title. The comments followed a joint interview with Shift Up regarding a Bayonetta costume collaboration in Stellar Blade for the Nintendo Switch 2. Inaba praised the Switch 2’s potential but noted PlatinumGames has not yet released a game on the platform. The franchise has faced significant personnel changes, including the departure of creator Hideki Kamiya and the death of voice actress Atsuko Tanaka.

Stellar Blade Switch 2 Launch Nears as Shift Up Addresses AI Controversy and Graphics Trade-offs
gaming22 days ago

Stellar Blade Switch 2 Launch Nears as Shift Up Addresses AI Controversy and Graphics Trade-offs

Stellar Blade Complete Edition launches on Nintendo Switch 2 on November 5, 2026, featuring a Bayonetta collaboration and new Joy-Con 2 features. A free demo is available now. Shift Up CEO Hyung-Tae Kim apologized for an AI-generated promotional clip, promising to separate experimental AI content from official releases. Graphics comparisons show the Switch 2 version targets 60 FPS but uses dynamic resolution and upscaling to maintain performance, with minor visual differences compared to PS5.

Shift Up CEO Doubles Down On AI Video Amid Stellar Blade Backlash
gaming2 months ago

Shift Up CEO Doubles Down On AI Video Amid Stellar Blade Backlash

Shift Up CEO Kim Hyung Tae defends an AI-generated music video for Stellar Blade: Blood Rain, insisting Evie was created by the studio’s artists and only rendered by AI from their designs. Fans call the clip slop, question whether the AI was trained on others’ work, and point to inconsistencies in Evie’s appearance and costume. The backlash marks Shift Up’s first major defensive stance since Stellar Blade’s launch, even as the CEO argues AI can help smaller studios compete with larger teams.

Shift Up Defends AI-Generated Music Video for Stellar Blade: Blood Rain
gaming2 months ago

Shift Up Defends AI-Generated Music Video for Stellar Blade: Blood Rain

Shift Up CEO Kim Hyung Tae defended the AI-generated music video for Stellar Blade: Blood Rain, explaining that EVIE was created by human artists and modelers and that the AI simply renders the character from their designs. He urged fans to view the video with that context and argued that AI is essential for development and competition, noting the studio’s sizable team and that Stellar Blade is targeting a 2027 release as it continues to experiment with AI content.

Evie Emerges: Stellar Blade's Younger Protagonist Delivers Brutal New Combat
gaming4 months ago

Evie Emerges: Stellar Blade's Younger Protagonist Delivers Brutal New Combat

Stellar Blade: BLOOD RAIN introduces Evie, a younger, smaller protagonist with a tougher, more aggressive personality, leading a special squad in a cyberpunk city. Her combat emphasizes close-range punches, grapples, and rapid movement, offering a distinct feel from the original game while the developers push deeper character development and explore themes around humanity, artificial intelligence, and tech, with Evie’s story closely linked to Eve to maintain continuity.

Stellar Blade: Blood Rain Trailer Draws GenAI Scrutiny
technology4 months ago

Stellar Blade: Blood Rain Trailer Draws GenAI Scrutiny

Stellar Blade: Blood Rain’s reveal trailer has sparked online debate over AI-generated assets, with fans claiming elements in the trailer and even key art appear AI-generated or nonsensical, prompting questions about the visuals in the game’s world. The scrutiny is bolstered by Shift Up CEO Hyung-tae Kim’s past praise of genAI for speeding development, and Kotaku has reached out for comment without an immediate reply.

Stellar Blade: Blood Rain Unveils a New Protagonist and More Brutal Combat
gaming4 months ago

Stellar Blade: Blood Rain Unveils a New Protagonist and More Brutal Combat

Shift Up revealed Stellar Blade: Blood Rain at Summer Game Fest Live, introducing a new melee‑focused protagonist in a dystopian cyberpunk setting. The trailer suggests brutal combat and a provocative jacket-removal moment; the game is described as in early development and is not Sony‑published, with Shift Up pursuing a first‑party service model to market the Stellar Blade IP more directly.