Ubisoft's In-Game Ad Experiment in Assassin's Creed Sparks Backlash
TL;DR Summary
Ubisoft appears to be testing in-game ads in Assassin's Creed Odyssey, as shown in video footage circulating on social media. It is unclear if this test will expand to other titles, but if successful, it could set a worrying precedent for narrative-heavy experiences.
Topics:technology#assassins-creed-odyssey#gaming#immersion-breaking#in-game-advertising#narrative-heavy-experience#ubisoft
- Oh No! Ubisoft Appears to Be Testing In-Game Ads in Old Assassin's Creed Titles Push Square
- Apparently, Ubisoft is experimenting with pop-up ads in the middle of video games now. No thanks. Windows Central
- Xbox Fans Repulsed By Mid-Game Ubisoft Advert For Assassin's Creed Pure Xbox
- Ubisoft blames “technical error” for showing pop-up ads in Assassin's Creed The Verge
- In-game ads in certain Assassin's Creed titles are "the result of a technical error", Ubisoft say Rock Paper Shotgun
- View Full Coverage on Google News
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