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In Game Advertising

All articles tagged with #in game advertising

EA Outlines Cautious, Data-Driven In-Game Ad Strategy Across Its Franchises
business1 month ago

EA Outlines Cautious, Data-Driven In-Game Ad Strategy Across Its Franchises

EA’s Head of EA Ads, Alexander Dao, explains a measured, data-driven approach to in-game advertising across EA’s franchises, emphasizing natural brand placements and player feedback over intrusive formats. Ads will be deployed only where they fit the game world and align with player interest (e.g., partnerships like Coach), with The Sims 4 not being a testing ground for aggressive ad formats. The strategy relies on audience research to select brands and will adapt as the industry’s advertising tools and consumer receptivity evolve.

via Sims Community|
#alexander-dao#business#ea-ads
business2 months ago

EA Advertising launches to stitch brands into gameplay and live EA experiences

Electronic Arts unveiled EA Advertising, a platform enabling brands to integrate into gameplay and live experiences through dynamic in-game placements, 3D ad units, and custom collaborations across its games, supported by a new ad server and Integral Ad Science for measurement. The program includes the EA SPORTS Partner Program and has already onboarded brands like Visa, Lowe’s, Red Bull, Xfinity/Peacock, and Mountain Dew, leveraging EA’s massive reach (hundreds of millions of players across console, mobile, and PC) to deliver authentic, non-disruptive brand moments in titles such as EA SPORTS FC and Madden NFL across live events and in-game content.

via Electronic Arts Home Page|
#brand-partnerships#business#ea-advertising
EA Turns Games Into Ad Space With Real-Time In-Game Advertising
business2 months ago

EA Turns Games Into Ad Space With Real-Time In-Game Advertising

Electronic Arts launched EA Advertising to let brands insert dynamic, real-time ads and custom content directly into its games, backed by a privacy-safe ad server and a dedicated EA SPORTS Partner Program. The initiative targets EA’s large player base—about 120 million monthly players with billions of matches across Madden NFL and EA SPORTS FC—to create authentic brand moments like stadium signage and branded challenges. EA has existing partnerships with Visa, Lowe’s, Red Bull, Xfinity, Peacock, and Mountain Dew, and frames the move as part of its broader strategy, including its $55 billion privatization deal.

via CNBC|
#ad-tech#brand-partnerships#business
EA Unveils In-Game Ads Platform to Embed Brands in Gameplay
business2 months ago

EA Unveils In-Game Ads Platform to Embed Brands in Gameplay

EA announces EA Advertising, a new platform for dynamic, real-time in-game ads via its Frostbite engine, offering custom game-specific integrations and audience targeting; brands like Visa, Lowe's, Red Bull, Mountain Dew, Xfinity and Peacock are already aboard, as EA says the ads will be integrated to enhance rather than disrupt gameplay, though in-game advertising remains a controversial topic and EA is currently subject to a $55 billion leveraged buyout led by Saudi Arabia’s PIF.

via GamesIndustry.biz|
#ad-tech#brand-partnerships#business