"Undawn: The Flop of Will Smith's Zombie Survival Game"

Despite being endorsed by Will Smith and backed by a significant budget, Tencent's zombie survival game Undawn, developed by over 300 people, failed to perform well, bringing in only $287,000 in revenue last month. This has led to a strategic shift at Tencent, with a focus on casual party games and titles like Genshin Impact, while potentially delaying projects such as Assassin’s Creed Jade. The company also faced challenges with developing mobile games based on Western IPs like Nier and Elden Ring due to monetization and design conflicts.