Unveiling the Role of Video Game Consultants: Insights from 'Kit & Krysta'

Former Nintendo employees Kit Ellis and Krysta Yang, known for hosting the show "Nintendo Minute," have launched their own video game consulting agency called Never A Minute Consulting. The agency aims to help game developers with marketing, branding, messaging, and other aspects of game development. Ellis and Yang draw on their experience as marketing professionals and content creators to provide unique insights and practical advice to their clients. They emphasize the importance of understanding a game's core message, identifying target markets, and setting clear goals for successful game launches.