YouGov signals Xbox momentum rebound under Sharma’s leadership
TL;DR
New YouGov data show Xbox’s buzz, value perception, satisfaction, and overall brand health improving since CEO Asha Sharma took the helm, with Buzz Score rising from 8.5 in February 2026 to around 20–22 by May and WOM Exposure climbing into the low–mid 20s. The improvements, alongside a price cut for Game Pass that has helped retention, suggest the brand is gaining positive momentum as it refreshes its identity and strategy.
- “The early signs are encouraging”: New data suggests Xbox is winning back gamers and rebuilding momentum Windows Central
- Xbox CEO says it's already seeing positive impacts following Game Pass price cuts GamesIndustry.biz
- Brand XBOX gains momentum with gamers under Asha Sharma YouGov
- Gears of Asha Indianapolis Recorder
- XBOX CEO Says Game Pass Price Cuts Improve Sign-Ups and Retention | Outlook Respawn Outlook Respawn
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