All articles tagged with #yougov
A YouGov survey finds Costco is the top grocery pick among higher-income Americans (earning at least $150k), with 11% naming it as their primary store, ahead of Kroger (10%) and Walmart (8%); experts say Costco’s bulk sizes and value appeal to larger households and frugality among wealthier shoppers, who also tend to spend more on groceries weekly, reflecting where they live and seek savings despite membership fees.
A YouGov survey (Best Bites 2026) finds McDonald’s is the most-considered fast-food brand in America (39.6%), driven by value and discounts, even as it ranks lower for burger quality. Five Guys leads the burger rankings (15.5%), followed by Burger King (15%), In‑N‑Out (12.1%), Wendy’s (10.2%), and McDonald’s (8.7%). McDonald’s also dominates the fries category (39.2%), while Wendy’s leads on value. The study shows Americans evaluate brands across multiple attributes beyond burgers when deciding where to eat.
A YouGov poll finds Americans largely disapprove of Donald Trump's upcoming UFC event on the White House South Lawn for his 80th birthday, with 40% strongly disapproving and 11% somewhat disapproving; independents also express disapproval, while Republicans are more favorable, and Trump has framed the spectacle as potentially a lasting White House fixture.
New YouGov data show Xbox’s buzz, value perception, satisfaction, and overall brand health improving since CEO Asha Sharma took the helm, with Buzz Score rising from 8.5 in February 2026 to around 20–22 by May and WOM Exposure climbing into the low–mid 20s. The improvements, alongside a price cut for Game Pass that has helped retention, suggest the brand is gaining positive momentum as it refreshes its identity and strategy.
A YouGov study shows Xbox gaining momentum with U.S. gamers since Asha Sharma became CEO, with improved buzz, satisfaction and value metrics, suggesting more positive perceptions and broader appeal to PC and console players; analysts call the signs encouraging, though Sharma notes tough choices ahead as the company shapes its future.
A YouGov 2026 U.S. restaurant ranking names Five Guys as America’s best fast-food burger, with 15.5% of respondents selecting it first—narrowly ahead of Burger King (15.0%) and In-N-Out (12.1%). Five Guys is also noted as among the most expensive fast-food burgers (about $12.99) and has appeared on lists labeling it unhealthy, while the same survey shows Taco Bell leading tacos, Chick-fil-A for chicken, and McDonald’s for fries.
A YouGov survey (March 2025–February 2026) finds Five Guys is Americans' favorite fast-food burger chain at 15.5%, narrowly ahead of Burger King at 15.0% and In-N-Out at 12.1%. Five Guys is the most expensive among the top five, while In-N-Out's Double-Double is the cheapest, and McDonald’s leads fries with 39.2%. The study also notes that about 70% of Americans eat fast food at least monthly (30% weekly).
A YouGov survey of about 11,600 potential fast-food customers found Chick-fil-A is the perceived highest-quality fast-food brand in the U.S., with Jersey Mike’s, Wendy’s, Firehouse Subs and In‑N‑Out completing the top five. Chick-fil-A also leads the fast-food chicken category, though it ranks lower on value; McDonald’s remains the default choice for most ages, except those 65+ who favor Wendy’s, while Chick-fil-A ranks highly among 18–29 and 30–44-year-olds. McDonald’s fries top the fries category, with Chick-fil-A third.
A YouGov poll finds Americans favor the film Sinners as the likely Best Picture winner for the 2026 Oscars (17%) and as the should-win choice (19%), with Frankenstein and F1 far behind; about 28% have seen Sinners, 25% Frankenstein, and 14% F1 among the nominees, while roughly half have seen one or more nominees. Public predictions sometimes diverge from the Academy’s decisions, and 31% plan to watch the ceremony, with 52% approving of host Conan O’Brien (79% among those watching).
Americans' perceptions of the economy are heavily influenced by their political leanings, with a new study from YouGov showing a stark partisan divide in views on economic strength. Despite this, actual economic data indicates a more nuanced and broadly positive picture, with the U.S. economy demonstrating resilience and adaptability, positioning itself for potentially strong performance in 2024. The partisan split in economic sentiment is influenced by media consumption, personal experience, and political affiliation, leading to a perception that may stray far from macroeconomic data.