Swatch Drops 1,969-Piece Gold MoonSwatch via Online Lottery
TL;DR Summary
Swatch introduces the Mission to the Moon 1969 MoonSwatch, a limited 1,969-piece run with dial, hands, crown, and pushers made from Omega 18K Moonshine Gold. Priced around $620, the watch will be sold online through an ESTA-like lottery application (32 questions) open to 1,969 winners. Applications must be completed by July 21, and Swatch aims to avoid the chaos of past Royal Pop launches by moving purchases online, with the gold reportedly sourced from Omega spare parts dating to 1969.
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