All articles tagged with #moonshine gold
Swatch opened applications for a 1,969-piece Apollo 11 MoonSwatch drop priced at CHF 500 and containing 11 g of Moonshine Gold. Despite 1.2 million applicants, a multistage screening (32 questions, timing-based logic, and originality checks) will determine the winners, with notifications starting July 27 and a 48-hour purchase window for those selected.
Swatch and Omega revealed the MoonSwatch, a limited-edition chronograph honoring Apollo 11, featuring Omega’s 18K Moonshine Gold (11 grams) and priced at $570. The watch isn’t sold in stores; eligible buyers must complete an online ESTA-like application (32 questions) on Swatch’s site, open July 16, with a July 21 deadline. Only 1,969 applicants will be approved to purchase and pick up the watch at Swatch stores.
Swatch’s MoonSwatch Mission to the Moon 1969 isn’t a simple buy: only 1,969 pieces will be allocated through the Electronic Swatch Timepiece Application (ESTA). Each quartz MoonSwatch uses 11 grams of 18-karat Omega Moonshine Gold recycled from Omega spare parts and is priced at CHF 500 using the gold rate from July 21, 1969; applicants must complete a 32-question form and, if selected, purchase and pick up in-store on the Apollo 11 anniversary. The 42mm Bioceramic watch remains standard MoonSwatch sizing, with 3-bar water resistance, but the real lure is the material and narrative—real gold tied to Omega’s history and a hype-driven release rather than a conventional sale.
Swatch introduces the Mission to the Moon 1969 MoonSwatch, a limited 1,969-piece run with dial, hands, crown, and pushers made from Omega 18K Moonshine Gold. Priced around $620, the watch will be sold online through an ESTA-like lottery application (32 questions) open to 1,969 winners. Applications must be completed by July 21, and Swatch aims to avoid the chaos of past Royal Pop launches by moving purchases online, with the gold reportedly sourced from Omega spare parts dating to 1969.
Swatch and Omega unveil a limited MoonSwatch, the Mission to the Moon 1969, built around 18-carat Moonshine Gold sourced from Apollo 11 spare parts; only 1,969 pieces priced at £520, with the dial, hands, crown and pushers made from Moonshine Gold (11 g total). Buyers must apply via a 32-question form and complete it within 2 hours 15 minutes, after which eligible respondents are offered a purchase slot for the commemorative watch.