Renting My Crib: A Lucrative Investment.

Renters are investing in the décor and design of their apartments to display on social media and are getting paid to do it. Some renters are turning their rentals into moneymakers, cashing in on social media algorithms that favor so-called “aesthetic” apartments, often with picturesque views from floor-to-ceiling windows, white, cloudlike sofas and minimal, beige décor. Apartment dwellers who want their spaces to shine on social media platforms — and potentially lead to brand deals — should follow this aesthetic. Earnings can range from a few thousand dollars to sums in the low six figures.