"Instagram's 'Blend' Feature: Collaborative Reels Recommendations for You and a Friend"
TL;DR Summary
Instagram is developing a new feature called "Blend" that creates a private feed of Reels recommended for you and a friend, based on Reels you've shared with each other and your Reels interests. This feature aims to boost Reels' discovery and watch time by proactively recommending and displaying Reels that pairs of users would enjoy. If released, Blend would give Instagram a slight competitive edge over TikTok in the short-form video market.
- Instagram is developing ‘Blend,’ recommended Reels for you and a friend TechCrunch
- Instagram is working on new Reels feed that combines two users' interests Engadget
- Instagram working on new feature to recommend Reels based on your and your friend's interest: Details here India TV News
- Instagram 'Blend' Prioritizes Reels, Private Content Sharing 04/01/2024 MediaPost Communications
- Instagram Introduces New 'Blend' Feature: A Collaborative Reels Experience BBN Times
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