All articles tagged with #reels
Instagram is expanding its Your Algorithm feature to the Explore tab, giving English-language users more direct control over which topics the algorithm shows in Explore and Reels, with changes syncing across both surfaces to tailor content recommendations.
Facebook Reels enhances personalization by deploying the User True Interest Survey (UTIS), a survey-driven alignment layer atop the main ranking model. Daily in-context surveys measure how well videos match user interests, boosting niche content and engagement. Offline metrics improve from 59.5% to 71.5% in accuracy, 48.3% to 63.2% in precision, and 45.4% to 66.1% in recall; online A/B tests show higher engagement and fewer integrity issues. UTIS is integrated in late-stage ranking and early-stage retrieval via a Perception Layer to handle sparse feedback, with future work focusing on bias reduction and more advanced modeling.
Instagram is rolling out a global English version of its Reels personalization controls, enabling users to highlight top topics for 2026, adjust what they see, and remove topics based on their activity. The feature also includes a “build your 2026 algorithm” option to spotlight three themes. It does not allow seeing fewer ads, and early tests show the algorithm can misclassify content, indicating continued need for refinement.
Instagram has rolled out its manual 'Your Algorithm' controls to all English-speaking users globally, allowing people to refine their Reels feed by adding or removing topics of interest and selecting three top interests for 2026, accessible via the top-right slider in the Reels feed. The feature aims to give users more control over what they see, though experts say many users may not actively use it, and Meta is expanding algorithm controls across its apps.
Instagram has launched a new app for Fire TV devices, allowing users to watch Reels organized into personalized channels on their TV screens, supporting multiple accounts for household use, and available now in the U.S. on select Fire TV models.
Facebook is enhancing Reels with new features like friend activity indicators, TikTok-style topic search, and improved recommendation algorithms to boost engagement and compete with TikTok, focusing on keeping users engaged longer on the platform.
Meta is revamping Facebook's video features, including upgrading its recommendations engine and increasing the visibility of recent reels, to better compete with TikTok and make Facebook more relevant again, resulting in a 20% increase in video engagement year-over-year.
Meta has launched a dedicated Instagram app for iPad, optimized for larger screens and featuring a focus on Reels, Stories, and messaging, with a global rollout underway. A version for Android tablets is also upcoming. This marks Instagram's first dedicated iPad app, replacing the previous scaled-up iPhone version, and aims to enhance user experience amid increasing competition with TikTok.
Instagram is finally launching a dedicated iPad app, opening directly to Reels, its TikTok competitor, with features optimized for the larger screen, signaling a focus on short-form video content on tablets.
Instagram has launched its first dedicated iPad app, focusing on Reels to boost video consumption, with a redesigned interface tailored for larger screens, reflecting the growing popularity of the iPad and short-form videos.
Instagram is launching its first dedicated iPad app, offering a revamped experience optimized for larger screens, including features like Reels, Stories, and customizable feeds, available for iPads running iOS 15.1 or later.
Instagram is testing a Picture-in-Picture feature for reels, allowing users to watch videos in a small floating window while multitasking on other apps, which could enhance user engagement and retention for longer content. The feature is currently in testing with a small group and may be rolled out more broadly in the future.
Instagram is introducing new features including a reposts feed for Reels and posts, a Snap Map-like location feature in private messages, and updates to its activity tab, aiming to compete with TikTok and Snapchat, but these changes may not satisfy all users or creators who miss the platform's original focus on personal photo sharing.
Instagram is launching a new 'Instagram Map' feature to compete with Snapchat's Snap Map, allowing users to share locations and discover location-based content, with default off and limited real-time sharing. It also introduces reposts for reels and posts, and a global 'Friends' tab in Reels, expanding content sharing and discovery options. The features aim to enhance social coordination and content engagement on the platform.
Instagram is testing a new 'Trial' feature for Reels, allowing creators to share their content with non-followers first to gauge performance without affecting their main audience. This feature aims to help creators experiment with new content types and receive engagement metrics before deciding to share widely. Trial Reels will initially be available to selected creators and are expected to roll out globally soon.