"Instagram's 'Blend' Feature: Collaborative Reels Recommendations for You and a Friend"
Instagram is developing a new feature called "Blend" that creates a private feed of Reels recommended for you and a friend, based on Reels you've shared with each other and your Reels interests. This feature aims to boost Reels' discovery and watch time by proactively recommending and displaying Reels that pairs of users would enjoy. If released, Blend would give Instagram a slight competitive edge over TikTok in the short-form video market.