Meta boosts creator earnings with expanded Facebook bonuses.

Meta is expanding its performance bonus program for creators on Facebook feed posts, while testing cross-posting for branded content and allowing select creators to make money from Reels with licensed musical tracks. The updates aim to help creators earn steady streams of income on Facebook and boost engagement with the platform, which is struggling to hold the interest of younger users. The changes also support Meta's strategy to shift Facebook toward a more TikTok-like discovery engine in the coming year.