Apple's Budget MacBook Neo Highlights a Stark Price Gap in its Lineup
TL;DR Summary
Apple launches the MacBook Neo at $599—the cheapest MacBook ever—powered by the A18 Pro chip, with fewer features and RAM, prompting comparisons to the $800 Apple Watch Ultra 3 and sparking a broader debate about pricing and how Apple segments its lineup.
- The Bargain-Basement MacBook Neo Exposes the Insane Price of Another Key Apple Product WIRED
- MacBook Neo Apple
- Apple's MacBook Neo Hands-On: A Premium Laptop for $599 CNET
- MacBook Neo and iPhone 17e First Impressions: The Return of Cheap and Cheerful WSJ
- Apple Is in Its Affordable Era. Sort Of. The New York Times
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