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Apple's Budget MacBook Neo Highlights a Stark Price Gap in its Lineup

1 min read
Source: WIRED
Apple's Budget MacBook Neo Highlights a Stark Price Gap in its Lineup
Photo: WIRED
TL;DR

Apple launches the MacBook Neo at $599—the cheapest MacBook ever—powered by the A18 Pro chip, with fewer features and RAM, prompting comparisons to the $800 Apple Watch Ultra 3 and sparking a broader debate about pricing and how Apple segments its lineup.

Topics:technology#apple#apple-watch-ultra-3#chips#macbook-neo#pricing#technology
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  1. The Bargain-Basement MacBook Neo Exposes the Insane Price of Another Key Apple Product  WIRED
  2. MacBook Neo  Apple
  3. Apple's MacBook Neo Hands-On: A Premium Laptop for $599  CNET
  4. MacBook Neo and iPhone 17e First Impressions: The Return of Cheap and Cheerful  WSJ
  5. Apple Is in Its Affordable Era. Sort Of.  The New York Times

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