Best Buy kicks off Tech-Fest with 35+ early deals ahead of Prime Day

Best Buy has kicked off its Tech-Fest with 35+ early deals ahead of Amazon Prime Day, slashing prices on laptops, headphones, TVs, appliances and more (including AirPods Pro 3, TCL 65-inch QM6K, Fitbit Charge 6, GoPro Hero 13 Black and Beats Studio Pro). Prime Day 2026 runs June 23–26, and while Best Buy hasn’t announced an overlapping Prime Day event, it’s expected to ramp up discounts to stay competitive; shoppers should act fast, compare prices, and check Best Buy’s deals page and our guide for the best early Prime Day deals under $50.