"Experience IKEA's Full Product Lineup in 3D through Google Search"

TL;DR
The full IKEA catalogue can now be viewed in 3D within Google Search using AR. Previously, users needed to use the IKEA Place app to view items in 3D. The new feature allows users to view items in 3D space before purchase, helping to save time and money. The items are shown to scale, giving users a real indication of how they would look in their home.
Want the full story? Read the original reporting
Read on 9to5Google