Gen Z Propels Move From Social Apps to Real-World Connection
TL;DR
A growing share of Gen Z—and other generations—are quitting social media for digital well-being, aided by affordable dumbphones and offline challenges like Month Offline, as studies show declines in platform use and rising polarization; proponents say people are rediscovering real-world connections and privacy.
- Gen Z leads drive away from social media Axios
- How brands can tap into growing IRL and digital disconnect demands from Gen Z and Gen Alpha Ad Age
- Taking a break from social media does not improve mental health, mass data review finds PsyPost
- Doctor had college students take 9-week digital detox and revealed 'scary' impact on the brain UNILAD
- Do you need a digital detox? InForum
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