Google to Demote Back-Button Hijackers Starting June

TL;DR Summary
Google will start enforcing its malicious practices policy against back-button hijacking on June 15, 2026, potentially demoting affected sites in search rankings; sites have about two months to remove the tactic, which can arise from ad networks or third-party libraries, to avoid penalties.
Topics:technology#back-button-hijacking#google#malicious-practices-policy#seo#technology#user-experience
- Google will begin punishing sites for back button hijacking in June Ars Technica
- Google Search tackles sites that try to stop you from leaving when you hit the back button Engadget
- New Google Spam Policy Targets Back Button Hijacking Search Engine Journal
- Google Search to classify ‘back button hijacking’ as spam 9to5Google
- Google Search to penalize back button hijacking schemes Search Engine Land
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