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Instagram Tests Unskippable Ads, Users Frustrated

1 min read
Source: The Verge
Instagram Tests Unskippable Ads, Users Frustrated
Photo: The Verge
TL;DR Summary

Instagram is testing "ad breaks" that force users to view unskippable ads before they can continue scrolling through content. This new feature, confirmed by Instagram spokesperson Matthew Tye, aims to drive value for advertisers but may disrupt user experience. Similar to YouTube's unskippable ads, this test could lead to formal product changes if successful.

Topics:technology#ads#advertising#instagram#social-media#technology#user-experience
Share this article
  1. Instagram is testing “unskippable” ads that you can't scroll past  The Verge
  2. Unskippable 'Ad Breaks' Annoy Instagram Users | Inc.com  Inc.
  3. What is this feature being tested by Instagram that has users leaving the platform?  PhoneArena
  4. Instagram confirms test of 'unskippable' ads  TechCrunch
  5. Instagram is testing unskippable ads. Users hate it.  Mashable

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