"Microsoft Introduces Ads in Windows 11 Start Menu for Beta Testers"

TL;DR Summary
Microsoft is considering placing ads for apps from the Microsoft Store in the recommended section of the Windows 11 Start menu, currently limited to US-based Windows Insiders in the Beta Channel, with the option to disable them in Settings. This move follows previous ad experiments in Windows 10 and may not see wider rollout, but users should be aware of the potential for ads in the Start menu.
- Microsoft's Windows 11 beta testers may start seeing ads in the Start menu Engadget
- Microsoft starts testing ads in the Windows 11 Start menu The Verge
- A Windows 11 'free' upgrade pushes users to buy a new PC PCWorld
- Microsoft Displaying Full Screen Windows 11 Ads in Windows 10 ExtremeTech
- Is this the worst idea Microsoft has ever had for Windows 11? Ad-related taskbar button concept makes us really nervous TechRadar
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