Netflix's Apple TV app switches to a custom video player, sparking user backlash

Netflix has migrated its Apple TV app to a custom player instead of the native tvOS player, making basic actions like 10-second rewinds more cumbersome and removing Apple TV features (Siri Remote controls, Up Next, and live activity on iPhone). The change has prompted frustration and cancellations in Reddit threads, with suspicions that it’s aimed at uniform cross‑platform playback and potential advertising opportunities. Netflix hasn’t publicly explained the rationale beyond consistency across platforms.