Pixel Units: A Guess at the Sales Numbers Since the OG Series Launch in 2016

Since the launch of the first-generation Pixel phones in 2016, nearly 38 million units have been sold. While this pales in comparison to iPhone sales, which reached 97.7 million units in the first two quarters of 2023 alone, Pixel purchases have been growing steadily, with sales increasing by double digits in recent years. Google's expansion of the Pixel ecosystem to include devices like the Pixel Watch, Pixel Tablet, and Pixel Buds Pro could further boost handset sales. However, Google has faced challenges with buggy phones and issues like poor battery life and timing of updates. Despite this, the Pixel series stands out with AI-based features and the advantage of Google creating both the software and hardware. The promise of seven Android OS updates for the Pixel 8 series could significantly impact sales.