Ubisoft Reflects on Overcoming Backlash During Assassin's Creed Shadows Development
TL;DR
Ubisoft CEO Yves Guillemot addressed the backlash against Assassin's Creed: Shadows at Paris Games Week, explaining how the company initially struggled with negative reactions to the game's portrayal of a Black samurai in feudal Japan, but ultimately focused on emphasizing the game as entertainment rather than ideology, highlighting the company's response to the controversy and its efforts to defend the franchise.
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- 'We Had to Stop Focusing on Those Who Hated Us': Ubisoft Says Yasuke Backlash Directly Led to Assassin's Creed Shadows Delay IGN
- Assassin's Creed Shadows devs only found the confidence to rally against its "loudest haters" when Ubisoft realized "We had to stop focusing on those who hated us" GamesRadar+
- Assassin's Creed Shadows' backlash reportedly corporately canonised by Ubisoft as a victory for being "more of a video game than a message" Rock Paper Shotgun
- ‘We had to stop focusing on those who hated us’: Ubisoft says it won the battle against Assassin’s Creed Shadows backlash Video Games Chronicle
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