Apple Glasses Could Spark a Wearable-Eyewear Shakeup Like the Apple Watch

Bloomberg’s Mark Gurman says Apple’s forthcoming smart glasses could emulate the Apple Watch’s disruption, leveraging Apple’s brand, design, and iPhone integration to challenge Ray‑Ban/Warby Parker in a broad $200 billion eyewear market. The first glasses are expected to arrive around 2027 as a camera/AI combo without an eye screen, with a slimmer Vision Pro–style headset and hands‑free gestures arriving later. Apple’s strategy hinges on ecosystem lock‑in and appealing to a wide audience (including roughly 2.2 billion people with vision impairment), though the ultra‑premium luxury segment is unlikely to be significantly affected.