All articles tagged with #apple watch
Apple announced a Sept. 9 launch event at its Cupertino campus, where it is expected to unveil new iPhones, Apple Watches, a foldable iPhone, and Siri AI, along with shipping dates for new Mac Mini and Mac Studio models; the event will be the first under CEO John Ternus as Tim Cook transitions to executive chairman.
Apple has announced its annual iPhone-focused event for September 9 at Apple Park, where it is expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max, plus a foldable iPhone reportedly called the iPhone Ultra. The foldable device is described as a book-like design with about 5.5 inches closed and 7.6 inches open, reportedly using Touch ID instead of Face ID and omitting a telephoto camera, with price increases anticipated due to memory shortages. The event may also unveil updated Apple Watch models (Series 12 and Ultra 4) and launch dates for iOS 27, iPadOS 27, and macOS Golden Gate. Apple will stream the event on its website, YouTube, and the Apple TV app, with MacRumors providing full coverage.
Apple reportedly plans to roll out at least 13 more products in 2026, including iPhone 18 Pro/Max and a foldable iPhone Ultra, new Apple Watch models (Series 12 and Ultra 4), iPad mini with OLED, updated Macs (iMac and MacBook Pro with new chips), refreshed Apple TV and HomePod mini, AirPods 5, Beats 360, and a MacBook Ultra, with iOS 27 and macOS Golden Gate features on the horizon.
Bloomberg's Mark Gurman says Apple Watch Series 12 will get upgraded fitness-tracking with faster performance and better health-tracking, but the design is not expected to change significantly this year.
Apple is reportedly lining up five upcoming launches: iPhone Ultra, a foldable that blends iPhone and iPad mini; HomePad smart-home hub with Photos slideshows, security camera features, and Siri AI; a revamped Apple TV 4K with a more powerful chip and AI capabilities; MacBook Ultra with touch input, OLED, Dynamic Island, and possible cellular option; and Apple Watch Series 12 / Ultra 4 powered by a new AI-optimized S-class chip.
Apple Watch Series 12 is expected to debut at next month’s iPhone event with mostly internal upgrades: a new chip (likely S11/S12), a larger battery to extend life, health/fitness enhancements (potential blood pressure alerts), and a revived ceramic case with new colors/bands. No major design changes are anticipated, and it will launch alongside Ultra 4, iPhone 18 Pro/Max, and a foldable iPhone Ultra; there won’t be a new Watch SE this year.
Rumors say the Apple Watch Series 12 and Ultra 4 will launch next month with a new high-performance S-class chip (likely S11/S12) to power watchOS 27 and its Siri AI, marking a meaningful hardware upgrade after years of stagnant chips and enabling faster, AI-powered features.
A leaker known as Kosutami claims Apple will reintroduce a white ceramic Apple Watch casing with the Series 12, reviving a finish that was last offered in earlier Series models and has since become a collector favorite. Bloomberg’s Mark Gurman has also floated a possible ceramic comeback this year or in 2027. The Series 12 is expected to bring a new chip and minor upgrades and is anticipated to launch alongside the Apple Watch Ultra 4, iPhone 18 Pro/Max, and the first foldable iPhone next month.
A reputable leaker suggests Apple Watch Series 12 will launch next month with a ceramic design option, reviving the ceramic Edition style last seen on Series 5; Bloomberg had previously hinted ceramic for this year or next, with pricing expected to be premium and specifics still unclear.
Apple is poised to unveil more than ten products at its September event, led by the iPhone 18 Pro/Pro Max/Ultra lineup and Apple Watch Series 12 with Ultra 4, plus new AirPods Pro 4 with IR cameras and four Home devices (New Apple TV 4K, HomePad, HomePod mini 2, HomePod 3). Additional possibilities include an OLED iPad mini, a home security camera, and potentially new Macs for October.
Apple’s upcoming September event is expected to introduce up to eight devices, led by the iPhone 18 Pro and Pro Max (with the standard iPhone 18 arriving later), plus a foldable iPhone Ultra. The lineup may also include AirPods Ultra, two Apple Watches (Watch Series 12 and Ultra 4), a refreshed HomePod/home hub, and an updated Apple TV 4K, with preorders likely around September 11–12 and the event timing around September 9 due to Labor Day. The foldable Ultra could be expensive and limited in availability, while some features (like under‑display Face ID) remain uncertain.
Apple Watch Series 12 is slated for a September 2026 release, pairing an S12 chip with faster performance and better efficiency, watchOS 27 with a redesigned UI, enhanced health sensors (including potential hypertension detection pending regulatory approval), longer battery life, new finishes and faces, and a price around $399–$429.
Apple still dominates the global smartwatch market (about 46% in Q2 2026, down from 48% a year earlier), but Garmin is effectively tied with Samsung for a close second at around 15%. Huawei and Xiaomi are also prominent in wearable rankings, and Google’s Fitbit Air is positioning for growth in a value-focused segment. The broader wearables market saw a slight year-on-year decline, though momentum from Apple, Garmin, and Google/Fitbit could help a rebound in the next quarter.
Rumors for the Apple Watch Series 12 point to a refined upgrade: a brighter display (up to 2000 nits), always-on Retina in a Liquid Glass design, and an energy-efficient S12 chip paired with watchOS 27 that boosts Siri, app navigation, and cross-device integration. Health tracking gets more precise heart rate, sleep analysis, and activity logging, while battery life remains around 24 hours, keeping it a premium but not multi-day smartwatch compared with Garmin or Huawei.
MacRumors’ The MacRumors Show argues the Apple Watch is due for a major rethink beyond the current generation: rumors point to a return of white ceramic casing (as soon as this year or 2027), modest yearly upgrades plus longer battery life, new colors/bands, and explorations of design shifts (including a round or displayless concept) with premium variants and cheaper options. In the longer term, Apple reportedly plans a broader lineup overhaul focused on AI features, a Health app revamp, and even non-invasive glucose sensing by 2030, with a potential Apple Watch X in the 2027–2028 window.