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Sonic the Hedgehog Becomes Official Olympic Games Ambassador in Multi-Year Licensing Deal

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Source: Olympics.com
Sonic the Hedgehog Becomes Official Olympic Games Ambassador in Multi-Year Licensing Deal
Photo: Olympics.com
TL;DR

The IOC and SEGA have announced a multi-year licensing deal featuring Sonic the Hedgehog, with a first look at artwork combining Sonic and Olympic symbols, and plans for merchandise releases in 2026, emphasizing the values of sport and play.

Topics:technologyworld#ioc#licensing-agreement#olympic-collaboration#sega#sonic-the-hedgehog#world
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  1. IOC and SEGA announce multi-year licensing agreement featuring Sonic the Hedgehog  Olympics.com
  2. Sega’s ‘Sonic the Hedgehog’ Sets Multiyear Licensing Deal With International Olympic Committee  Variety
  3. SEGA® Teams up with the International Olympic Committee on a New Multi-Year Licensing Agreement Celebrating the Olympic Brand and Sonic the Hedgehog™  Business Wire
  4. Sonic wins the gold with official Olympic Games partnership  Pixelkin
  5. Sonic the Hedgehog Joins Olympic Games as Official Ambassador  IMDb

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