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AI Takes Herding Spotlight as Early 2026 Super Bowl Ads Roll Out

1 min read
Source: The New York Times
AI Takes Herding Spotlight as Early 2026 Super Bowl Ads Roll Out
Photo: The New York Times
TL;DR

The New York Times critic Mike Hale offers an early pregame ranking of this year’s Super Bowl commercials, noting a surge of AI‑themed ads (at least 10) that aim to reassure rather than scare audiences. The piece hints at specific spots, including a George Clooney–Grubhub ad directed by Yorgos Lanthimos, and explains that the full ranking will be published after the game. The approach contrasts with emotion‑meter lists, emphasizing small, nonthreatening AI promises and overall trends rather than definitive final picks.

Topics:top-newsadvertising#advertising#ai#media#mike-hale#super-bowl
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  1. The 2026 Super Bowl Ads (So Far), Ranked  The New York Times
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  4. Super Bowl ad slots hit record prices as brands return to TV marketing  Financial Times
  5. From Jesus to Jurassic Park: This year's Super Bowl ads are playing it safe  NPR

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