Analyst argues GTA 6 price at $80 could prop up the gaming industry's economics
TL;DR
A Bank of America analyst urges Rockstar to price GTA 6 at $80 to bolster the broader games industry amid rising development costs and inflation, arguing that a $70 price could limit others’ ability to raise prices. Take-Two did not endorse $80 and emphasized value-based pricing, while previous comments from analysts have floated higher prices as a way to sustain AAA titles.
- Rockstar should raise GTA 6’s price for good of ‘the entire industry’, says Bank of America Video Games Chronicle
- Take-Two CEO Says ‘Grand Theft Auto VI’ Expectations Are ‘Terrifying’ Bloomberg.com
- Why the pricing on Grand Theft Auto 6 could be a video game sector catalyst (TTWO:NASDAQ) Seeking Alpha
- ‘GTA 6’ Should Cost $80 So The Industry Can Raise Prices, Says Bank Of America Forbes
- Why GTA 6 Is Not Coming To PC At Launch, And It's Not Due To A PlayStation Deal GameSpot
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