
Analyst argues GTA 6 price at $80 could prop up the gaming industry's economics
A Bank of America analyst urges Rockstar to price GTA 6 at $80 to bolster the broader games industry amid rising development costs and inflation, arguing that a $70 price could limit others’ ability to raise prices. Take-Two did not endorse $80 and emphasized value-based pricing, while previous comments from analysts have floated higher prices as a way to sustain AAA titles.











