Cracker Barrel admits to branding misstep amid logo backlash
TL;DR
Cracker Barrel has decided to keep its new, simplified logo despite public backlash and a drop in stock price, acknowledging it could have communicated the change better and emphasizing its commitment to heritage while modernizing its brand.
Topics:top-newsbusiness#brand-identity#business#company-apology#cracker-barrel#logo-redesign#public-reaction
- Cracker Barrel says it "could've done a better job" with release of new logo that angered some fans Yahoo Finance
- Cracker Barrel admits it 'could've done a better job' after new logo backlash Fox Business
- Cracker Barrel finally responds to ‘woke’ logo backlash yahoo.com
- Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job' CNBC
- Cracker Barrel says it ‘could’ve done a better job’ with controversial new logo that tanked its stock CNN
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