Delta Loyalty Program Revamp: Prioritizing High Spenders and Medallion Qualifying Dollars

Delta Airlines is making changes to its loyalty program that will reward its biggest spenders the most, shifting away from a model that primarily rewarded frequent flyers. The changes, which will take effect in 2023, will benefit customers who spend more on Delta flights and services, while reducing the rewards for those who primarily accumulate miles through flying. This move is aimed at attracting high-value customers and increasing revenue for the airline.