All articles tagged with #loyalty program
Delta Air Lines and Hyatt are launching an exclusive loyalty partnership that lets SkyMiles and World of Hyatt points be earned on the same flight or hotel stay, with reciprocal elite benefits to be announced in coming months.
Delta and World of Hyatt unveiled a long-term loyalty partnership with dual accrual: Delta Medallion members can earn miles on Hyatt stays while Hyatt elites can earn points on qualifying Delta fares, plus access to exclusive experiences. Details are limited and the partnership is expected to launch in coming months, replacing Hyatt’s tie-up with American AAdvantage as Hyatt shifts toward a Delta-centric alliance.
Carnival Cruise Line launched Carnival Rewards, a new loyalty program that awards Stars for every dollar spent and Points for purchases (plus casino activity), with a two-year earning window and a two-year hold on earned status. Tiers run Red, Gold, Platinum and Diamond, with a Milestone Recognition component adding benefits after certain sailing days. The program is brand-specific (not reciprocal with Holland America or Princess) and includes a Carnival Rewards Mastercard; status rules allow lifetime Diamond for those who earned it by August 31, while others follow the two-year cycle. Initial qualification runs Sept. 1, 2026–Dec. 31, 2028, and benefits can be redeemed toward cruise fares, dining, shore excursions, and more, with unused benefits valid through 2030. The rollout has met mixed reactions from loyalists concerned about expiration and loyalty value, though Carnival says the changes provide more flexible recognition.
JetBlue is revamping its fare structure by dropping Core fares in favor of a Main economy tier, an Even More option with extra legroom and priority benefits, and a BlueFirst domestic first class planned for later this year. Mint remains as a lie-flat premium cabin with Standard and Flex options; the Base fare remains the lowest price with carry-on only and travel-credit refunds, Standard includes seat selection and earns more TrueBlue points, and Flex allows refunds to the original payment method. The changes mirror rivals’ moves to monetize premium seating as demand for pricier travel rises, ahead of JetBlue’s upcoming results.
Chick-fil-A says a June security incident may have exposed limited personal data from Chick-fil-A One loyalty accounts, including names, email addresses, membership numbers, mobile payment numbers, the last four digits of cards and the amount of loyalty credit; attackers used third-party credentials to access the site and app June 17–19, prompting password resets, balance restoration, and customer notifications across several states, with an apology from the company.
Chick-fil-A says unauthorized parties accessed Chick-fil-A One accounts during a June 17–19 cyberattack, potentially exposing names, email addresses, loyalty numbers, the last four digits of card numbers, and Chick-fil-A credits for customers in 10 states and Washington, D.C. Texas later reported 2,182 affected residents. The company reset passwords, forced logouts, removed stored payment methods, and restored balances while urging customers to monitor credit reports and account activity for signs of identity theft.
Chick-fil-A says a limited number of Chick-fil-A One loyalty accounts were accessed in an automated attack on June 17–19, potentially exposing names, email addresses, birthdays, phone numbers, addresses, and the last four digits of stored payment cards. The company forced logouts, removed saved payment methods, reset passwords, restored balances, and offered a reward to impacted customers. Massachusetts reported 39 affected residents and Texas 2,182; Georgia impact is unclear. The breach underscores varying state disclosure rules and the need for vigilance against identity theft, with the company providing guidance for affected residents.
Cracker Barrel reversed its modernization push by returning to its Southern-inspired menu, Americana-themed gift shops, and a strengthened loyalty program, while reviving value-focused offerings and receding from the redesigned logo. The strategy shift has produced better‑than‑expected quarterly revenue, an outlook upgrade, and roughly a 100% rise in the stock for the year, even as traffic remains down but improving; analysts say the focus on fundamentals and brand authenticity is driving the rebound.
Verizon launched a promo $30 per-line Simplicity Plan (auto-pay required) that will rise to $45 later, including unlimited 5G Ultra Wideband, 10GB hotspot, unlimited talk/text, roaming in Canada/Mexico, satellite texting, Call Filter and Family features, with BYO-phone or financing options for 12–48 months. It also introduces two add-ons—Simplicity Plus ($35/month) and Simplicity Pro ($50/month)—for device upgrades and extras, plus a loyalty program with Verizon Dollars (3% cashback) and the Verizon Shine perks, and ends upgrade/activation fees for those who opt in via MyVerizon. MyVerizon plans remain available, and customers can still choose the older myPlan options.
Verizon is launching a Simplicity flat-rate plan that starts at $30 per month for new customers (and $45 for existing ones), with activation and upgrade fees dropped if customers enroll in a new loyalty program via the My Verizon app. The plan offers one fixed per-line price, unlimited 5G ultrawideband, 10GB of mobile hotspot data, roaming in Canada and Mexico, and satellite texting, plus optional home internet for $35/month and bundled streaming services at add-on costs. The $30 introductory price is an autopay/carrier-switching promotional offer, and Verizon also unveiled a Verizon One subscription for $70/month that combines unlimited 5G and home internet.
Verizon unveils a customer-focused refresh: a simple 'Simplicity' plan with no network tiers and waived activation/upgrade fees; a new 'Verizon Dollars' loyalty program that pays 3% back monthly for all customers (redeemable starting in July for devices, accessories, or up to 5x per dollar at top brands); a new 'Verizon One' home-mobile bundle at $70/month; and an Austin Powers ad campaign to promote the changes while rewarding existing customers.
GameStop is changing its Pro Membership rewards: new Pro members will stop earning Pro Points starting July 15, and current members will cease accruing on August 15, after the program previously offered about 2% back as points. The changes, reported by Kotaku and discussed on Reddit, appear to be a cost-cutting move despite a high quarterly profit. Separately, CEO Ryan Cohen has floated a bid to buy eBay, which eBay rejected, leaving a potential hostile approach as a distant possibility.
Alaska Airlines launches Atmos Members Day, a new monthly touchpoint for Atmos Rewards members that bundles exclusive offers, program updates and experiences into a single monthly email, starting June 3 with limited-time Global Getaways and Atmos Unlocked auctions (including a nine-day Japan trip), plus partner offers to earn points, reinforcing a more dynamic, year-round loyalty experience.
Park Hyatt Sydney has begun marketing itself as a resort rather than a hotel (as of May 2026), a shift also seen at Park Hyatt Tokyo. The move appears aimed at limiting World of Hyatt Globalist perks, notably guaranteed 4 PM late checkout, prompting criticism that loyalty-program benefits are being watered down and urging Hyatt leadership to reconsider such loopholes to preserve member value.
Starbucks’ revamped North American Rewards program—reinstating tiers, adding free Mod Mondays, double points for reusable cups, and extending birthday rewards—appears to attract value-focused customers, with loyalty transactions accounting for about 60% of fiscal 2025 revenue and early data showing the 60-star redemption option as the most popular; the company is set to discuss results on its upcoming Q2 earnings call.