Tag

Loyalty Program

All articles tagged with #loyalty program

JetBlue reshapes fares ahead of domestic first-class debut
business28 days ago

JetBlue reshapes fares ahead of domestic first-class debut

JetBlue is revamping its fare structure by dropping Core fares in favor of a Main economy tier, an Even More option with extra legroom and priority benefits, and a BlueFirst domestic first class planned for later this year. Mint remains as a lie-flat premium cabin with Standard and Flex options; the Base fare remains the lowest price with carry-on only and travel-credit refunds, Standard includes seat selection and earns more TrueBlue points, and Flex allows refunds to the original payment method. The changes mirror rivals’ moves to monetize premium seating as demand for pricier travel rises, ahead of JetBlue’s upcoming results.

Chick-fil-A reports limited loyalty data exposure in June security incident
business1 month ago

Chick-fil-A reports limited loyalty data exposure in June security incident

Chick-fil-A says a June security incident may have exposed limited personal data from Chick-fil-A One loyalty accounts, including names, email addresses, membership numbers, mobile payment numbers, the last four digits of cards and the amount of loyalty credit; attackers used third-party credentials to access the site and app June 17–19, prompting password resets, balance restoration, and customer notifications across several states, with an apology from the company.

Chick-fil-A breach hits loyalty accounts in 10 states and DC
technology1 month ago

Chick-fil-A breach hits loyalty accounts in 10 states and DC

Chick-fil-A says unauthorized parties accessed Chick-fil-A One accounts during a June 17–19 cyberattack, potentially exposing names, email addresses, loyalty numbers, the last four digits of card numbers, and Chick-fil-A credits for customers in 10 states and Washington, D.C. Texas later reported 2,182 affected residents. The company reset passwords, forced logouts, removed stored payment methods, and restored balances while urging customers to monitor credit reports and account activity for signs of identity theft.

Chick-fil-A breach exposes loyalty-program customer data
business1 month ago

Chick-fil-A breach exposes loyalty-program customer data

Chick-fil-A says a limited number of Chick-fil-A One loyalty accounts were accessed in an automated attack on June 17–19, potentially exposing names, email addresses, birthdays, phone numbers, addresses, and the last four digits of stored payment cards. The company forced logouts, removed saved payment methods, reset passwords, restored balances, and offered a reward to impacted customers. Massachusetts reported 39 affected residents and Texas 2,182; Georgia impact is unclear. The breach underscores varying state disclosure rules and the need for vigilance against identity theft, with the company providing guidance for affected residents.

Cracker Barrel’s Comeback: Back to the Roots, Sparks a Recovery
business1 month ago

Cracker Barrel’s Comeback: Back to the Roots, Sparks a Recovery

Cracker Barrel reversed its modernization push by returning to its Southern-inspired menu, Americana-themed gift shops, and a strengthened loyalty program, while reviving value-focused offerings and receding from the redesigned logo. The strategy shift has produced better‑than‑expected quarterly revenue, an outlook upgrade, and roughly a 100% rise in the stock for the year, even as traffic remains down but improving; analysts say the focus on fundamentals and brand authenticity is driving the rebound.

Verizon Unveils $30 Simplicity Plan, Loyalty Perks and Fee-Free Upgrades
business2 months ago

Verizon Unveils $30 Simplicity Plan, Loyalty Perks and Fee-Free Upgrades

Verizon launched a promo $30 per-line Simplicity Plan (auto-pay required) that will rise to $45 later, including unlimited 5G Ultra Wideband, 10GB hotspot, unlimited talk/text, roaming in Canada/Mexico, satellite texting, Call Filter and Family features, with BYO-phone or financing options for 12–48 months. It also introduces two add-ons—Simplicity Plus ($35/month) and Simplicity Pro ($50/month)—for device upgrades and extras, plus a loyalty program with Verizon Dollars (3% cashback) and the Verizon Shine perks, and ends upgrade/activation fees for those who opt in via MyVerizon. MyVerizon plans remain available, and customers can still choose the older myPlan options.

Verizon rolls out a simple, flat-rate plan starting at $30 for new customers
tech2 months ago

Verizon rolls out a simple, flat-rate plan starting at $30 for new customers

Verizon is launching a Simplicity flat-rate plan that starts at $30 per month for new customers (and $45 for existing ones), with activation and upgrade fees dropped if customers enroll in a new loyalty program via the My Verizon app. The plan offers one fixed per-line price, unlimited 5G ultrawideband, 10GB of mobile hotspot data, roaming in Canada and Mexico, and satellite texting, plus optional home internet for $35/month and bundled streaming services at add-on costs. The $30 introductory price is an autopay/carrier-switching promotional offer, and Verizon also unveiled a Verizon One subscription for $70/month that combines unlimited 5G and home internet.

Verizon Goes Simple with Loyalty Dollars and a Home-Mobile Bundle, Backed by an Austin Powers Campaign
business2 months ago

Verizon Goes Simple with Loyalty Dollars and a Home-Mobile Bundle, Backed by an Austin Powers Campaign

Verizon unveils a customer-focused refresh: a simple 'Simplicity' plan with no network tiers and waived activation/upgrade fees; a new 'Verizon Dollars' loyalty program that pays 3% back monthly for all customers (redeemable starting in July for devices, accessories, or up to 5x per dollar at top brands); a new 'Verizon One' home-mobile bundle at $70/month; and an Austin Powers ad campaign to promote the changes while rewarding existing customers.

GameStop Halts Pro Points for New Members, Extends Pause Through August
business2 months ago

GameStop Halts Pro Points for New Members, Extends Pause Through August

GameStop is changing its Pro Membership rewards: new Pro members will stop earning Pro Points starting July 15, and current members will cease accruing on August 15, after the program previously offered about 2% back as points. The changes, reported by Kotaku and discussed on Reddit, appear to be a cost-cutting move despite a high quarterly profit. Separately, CEO Ryan Cohen has floated a bid to buy eBay, which eBay rejected, leaving a potential hostile approach as a distant possibility.

Atmos Members Day launches a monthly loyalty moment for Atmos Rewards members
business2 months ago

Atmos Members Day launches a monthly loyalty moment for Atmos Rewards members

Alaska Airlines launches Atmos Members Day, a new monthly touchpoint for Atmos Rewards members that bundles exclusive offers, program updates and experiences into a single monthly email, starting June 3 with limited-time Global Getaways and Atmos Unlocked auctions (including a nine-day Japan trip), plus partner offers to earn points, reinforcing a more dynamic, year-round loyalty experience.

Park Hyatt Sydney Rebrands as Resort, Sparking Loyalty-Perk Backlash
travel3 months ago

Park Hyatt Sydney Rebrands as Resort, Sparking Loyalty-Perk Backlash

Park Hyatt Sydney has begun marketing itself as a resort rather than a hotel (as of May 2026), a shift also seen at Park Hyatt Tokyo. The move appears aimed at limiting World of Hyatt Globalist perks, notably guaranteed 4 PM late checkout, prompting criticism that loyalty-program benefits are being watered down and urging Hyatt leadership to reconsider such loopholes to preserve member value.

Starbucks’s loyalty revamp draws value-minded shoppers ahead of earnings
business4 months ago

Starbucks’s loyalty revamp draws value-minded shoppers ahead of earnings

Starbucks’ revamped North American Rewards program—reinstating tiers, adding free Mod Mondays, double points for reusable cups, and extending birthday rewards—appears to attract value-focused customers, with loyalty transactions accounting for about 60% of fiscal 2025 revenue and early data showing the 60-star redemption option as the most popular; the company is set to discuss results on its upcoming Q2 earnings call.

Microsoft Rewards expands in May with a new three-tier system across more regions
technology4 months ago

Microsoft Rewards expands in May with a new three-tier system across more regions

Microsoft is broadening its Rewards overhaul to UK and several additional countries in May, introducing three participation levels (Member, Silver, Gold) with lower daily search-point caps (15, 30, 60) and a Bing Star Bonus offering up to 300/900/2,100 points per month for genuine Bing searches; a future option to spend Rewards points directly on Xbox consoles is also on the way, though rollout timing outside the UK is not fully known.

American Airlines hikes bag fees, tightens basic-economy rules
news4 months ago

American Airlines hikes bag fees, tightens basic-economy rules

American Airlines is raising checked-bag fees (first bag up to $50, second $60, third $200) and adding a $5 bag fee for basic-economy tickets starting April 9. It’s also tightening basic-economy rules for AAdvantage elites (no upgrades, no seat selection or Main Cabin Extra on basic fares, effective May 18) while free baggage perks remain for elite status and cobranded cards. A boarding-group change for non-elites on basic fares is planned later this year. These moves follow industry-wide baggage-fee hikes driven by higher fuel costs.

United Airlines refines MileagePlus rules to boost cardholder benefits
business6 months ago

United Airlines refines MileagePlus rules to boost cardholder benefits

United Airlines is overhauling its MileagePlus loyalty program to reward co-branded cardholders, offering at least 10% off award flights booked with miles (rising to at least 15% for Premier elites with a co-branded card), while cardholders will earn double miles per dollar on flights. Basic-economy earning will be restricted, and starting April 2, travelers on the cheapest fares will need a co-branded card to earn miles. The changes reflect a broader industry shift to tie perks and earnings to credit-card relationships, as airlines seek to monetize loyalty, lock in high-spending travelers, and push back against softer fares. Aimed at rewarding cardholders over budget flyers, the move aligns United with rivals like Delta and American.