Tag

Loyalty Program

All articles tagged with #loyalty program

Cracker Barrel’s Comeback: Back to the Roots, Sparks a Recovery
business5 days ago

Cracker Barrel’s Comeback: Back to the Roots, Sparks a Recovery

Cracker Barrel reversed its modernization push by returning to its Southern-inspired menu, Americana-themed gift shops, and a strengthened loyalty program, while reviving value-focused offerings and receding from the redesigned logo. The strategy shift has produced better‑than‑expected quarterly revenue, an outlook upgrade, and roughly a 100% rise in the stock for the year, even as traffic remains down but improving; analysts say the focus on fundamentals and brand authenticity is driving the rebound.

Verizon Unveils $30 Simplicity Plan, Loyalty Perks and Fee-Free Upgrades
business23 days ago

Verizon Unveils $30 Simplicity Plan, Loyalty Perks and Fee-Free Upgrades

Verizon launched a promo $30 per-line Simplicity Plan (auto-pay required) that will rise to $45 later, including unlimited 5G Ultra Wideband, 10GB hotspot, unlimited talk/text, roaming in Canada/Mexico, satellite texting, Call Filter and Family features, with BYO-phone or financing options for 12–48 months. It also introduces two add-ons—Simplicity Plus ($35/month) and Simplicity Pro ($50/month)—for device upgrades and extras, plus a loyalty program with Verizon Dollars (3% cashback) and the Verizon Shine perks, and ends upgrade/activation fees for those who opt in via MyVerizon. MyVerizon plans remain available, and customers can still choose the older myPlan options.

Verizon rolls out a simple, flat-rate plan starting at $30 for new customers
tech24 days ago

Verizon rolls out a simple, flat-rate plan starting at $30 for new customers

Verizon is launching a Simplicity flat-rate plan that starts at $30 per month for new customers (and $45 for existing ones), with activation and upgrade fees dropped if customers enroll in a new loyalty program via the My Verizon app. The plan offers one fixed per-line price, unlimited 5G ultrawideband, 10GB of mobile hotspot data, roaming in Canada and Mexico, and satellite texting, plus optional home internet for $35/month and bundled streaming services at add-on costs. The $30 introductory price is an autopay/carrier-switching promotional offer, and Verizon also unveiled a Verizon One subscription for $70/month that combines unlimited 5G and home internet.

Verizon Goes Simple with Loyalty Dollars and a Home-Mobile Bundle, Backed by an Austin Powers Campaign
business25 days ago

Verizon Goes Simple with Loyalty Dollars and a Home-Mobile Bundle, Backed by an Austin Powers Campaign

Verizon unveils a customer-focused refresh: a simple 'Simplicity' plan with no network tiers and waived activation/upgrade fees; a new 'Verizon Dollars' loyalty program that pays 3% back monthly for all customers (redeemable starting in July for devices, accessories, or up to 5x per dollar at top brands); a new 'Verizon One' home-mobile bundle at $70/month; and an Austin Powers ad campaign to promote the changes while rewarding existing customers.

GameStop Halts Pro Points for New Members, Extends Pause Through August
business27 days ago

GameStop Halts Pro Points for New Members, Extends Pause Through August

GameStop is changing its Pro Membership rewards: new Pro members will stop earning Pro Points starting July 15, and current members will cease accruing on August 15, after the program previously offered about 2% back as points. The changes, reported by Kotaku and discussed on Reddit, appear to be a cost-cutting move despite a high quarterly profit. Separately, CEO Ryan Cohen has floated a bid to buy eBay, which eBay rejected, leaving a potential hostile approach as a distant possibility.

Atmos Members Day launches a monthly loyalty moment for Atmos Rewards members
business1 month ago

Atmos Members Day launches a monthly loyalty moment for Atmos Rewards members

Alaska Airlines launches Atmos Members Day, a new monthly touchpoint for Atmos Rewards members that bundles exclusive offers, program updates and experiences into a single monthly email, starting June 3 with limited-time Global Getaways and Atmos Unlocked auctions (including a nine-day Japan trip), plus partner offers to earn points, reinforcing a more dynamic, year-round loyalty experience.

Park Hyatt Sydney Rebrands as Resort, Sparking Loyalty-Perk Backlash
travel1 month ago

Park Hyatt Sydney Rebrands as Resort, Sparking Loyalty-Perk Backlash

Park Hyatt Sydney has begun marketing itself as a resort rather than a hotel (as of May 2026), a shift also seen at Park Hyatt Tokyo. The move appears aimed at limiting World of Hyatt Globalist perks, notably guaranteed 4 PM late checkout, prompting criticism that loyalty-program benefits are being watered down and urging Hyatt leadership to reconsider such loopholes to preserve member value.

Starbucks’s loyalty revamp draws value-minded shoppers ahead of earnings
business2 months ago

Starbucks’s loyalty revamp draws value-minded shoppers ahead of earnings

Starbucks’ revamped North American Rewards program—reinstating tiers, adding free Mod Mondays, double points for reusable cups, and extending birthday rewards—appears to attract value-focused customers, with loyalty transactions accounting for about 60% of fiscal 2025 revenue and early data showing the 60-star redemption option as the most popular; the company is set to discuss results on its upcoming Q2 earnings call.

Microsoft Rewards expands in May with a new three-tier system across more regions
technology2 months ago

Microsoft Rewards expands in May with a new three-tier system across more regions

Microsoft is broadening its Rewards overhaul to UK and several additional countries in May, introducing three participation levels (Member, Silver, Gold) with lower daily search-point caps (15, 30, 60) and a Bing Star Bonus offering up to 300/900/2,100 points per month for genuine Bing searches; a future option to spend Rewards points directly on Xbox consoles is also on the way, though rollout timing outside the UK is not fully known.

American Airlines hikes bag fees, tightens basic-economy rules
news3 months ago

American Airlines hikes bag fees, tightens basic-economy rules

American Airlines is raising checked-bag fees (first bag up to $50, second $60, third $200) and adding a $5 bag fee for basic-economy tickets starting April 9. It’s also tightening basic-economy rules for AAdvantage elites (no upgrades, no seat selection or Main Cabin Extra on basic fares, effective May 18) while free baggage perks remain for elite status and cobranded cards. A boarding-group change for non-elites on basic fares is planned later this year. These moves follow industry-wide baggage-fee hikes driven by higher fuel costs.

United Airlines refines MileagePlus rules to boost cardholder benefits
business4 months ago

United Airlines refines MileagePlus rules to boost cardholder benefits

United Airlines is overhauling its MileagePlus loyalty program to reward co-branded cardholders, offering at least 10% off award flights booked with miles (rising to at least 15% for Premier elites with a co-branded card), while cardholders will earn double miles per dollar on flights. Basic-economy earning will be restricted, and starting April 2, travelers on the cheapest fares will need a co-branded card to earn miles. The changes reflect a broader industry shift to tie perks and earnings to credit-card relationships, as airlines seek to monetize loyalty, lock in high-spending travelers, and push back against softer fares. Aimed at rewarding cardholders over budget flyers, the move aligns United with rivals like Delta and American.

United reshapes MileagePlus to reward cardholders and elites while cutting non-card miles
travel4 months ago

United reshapes MileagePlus to reward cardholders and elites while cutting non-card miles

United Airlines is overhauling its MileagePlus program to heavily favor cobranded cardholders and elite status. Earning rates will be reduced for non-cardholders and for basic-economy bookings, while cardholders (and those with status) will earn more miles per dollar and receive discounts on award flights (at least 10%, rising to 15%+ for Premier status). The changes, effective for tickets purchased on or after April 2, mark a significant shift toward rewarding loyalty members over casual fliers.

business4 months ago

BofA Rewards Expands to Millions with No-Fee Loyalty Program

Bank of America is launching BofA Rewards, a no-fee loyalty program for all clients with a Bank of America personal checking account, expanding eligibility to more than 30 million new members. Replacing the former Preferred Rewards on May 27, 2026, it features four tiers tied to a three-month balance, offering 10–75% credit-card rewards, access to 15,000+ cash-back deals, discounts on home and auto loans, enhanced identity monitoring, and up to $180/year in Premier subscription credits, plus lifestyle experiences and a redesigned digital experience in mobile app and online banking. Current Preferred Rewards members will be auto-enrolled.

Starbucks launches sweeping menu refresh with new bakery items and a free-coffee promo
business5 months ago

Starbucks launches sweeping menu refresh with new bakery items and a free-coffee promo

Starbucks is rolling out a broad, multinational menu refresh—including its biggest bakery overhaul to date, a new permanent coffee (1971 Roast), and new permanent matcha drinks—as part of CEO Brian Niccol’s growth-focused turnaround. The update follows a year of simplifying the menu and operations and expands offerings across food, brewed coffee, and drinks. It’s launched alongside a one-day free tall brewed coffee promotion for Starbucks Rewards members on Feb. 9 to preview a revamped loyalty program launching in March.

business5 months ago

Starbucks Overhauls Rewards With Three-Tier Loyalty And Faster Rewards

Starbucks unveiled a reimagined Starbucks Rewards loyalty program with three levels—Green, Gold and Reserve—launching March 10, featuring faster Star earning, personalized benefits, and new redemption options (including a 60‑Star, $2‑off tier). Green Stars expire after six months (extendable by activity), while Gold and Reserve Stars never expire, and members can enjoy perks like a birthday reward, early access, and exclusive experiences, plus the option to link with Delta and Marriott programs to broaden rewards; the overhaul is designed to deepen engagement and drive purchases as part of the Back to Starbucks strategy.