e.l.f. Beauty Acquires Rhode in $1 Billion Deal
TL;DR
e.l.f. Beauty is acquiring the fast-growing beauty brand rhode, founded by Hailey Bieber, in a $1 billion deal to diversify its portfolio and expand globally, with Bieber continuing her creative role and the deal including cash, stock, and potential earnout considerations.
- e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal Business Wire
- E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in up to $1 billion deal CNBC
- Beauty powerhouse e.l.f. snaps up Hailey Bieber's Rhode in $1B blockbuster deal Fox Business
- E.l.f. Buys Hailey Bieber’s Rhode Cosmetics Brand in $1 Billion Deal WSJ
- Hailey Bieber's Rhode Has Been Sold to E.l.f. Beauty for $1 Billion glamour.com
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