TikTok's Uncertain Future: Influencers, Buyers, and Government Intervention

TikTok is sending dozens of influencers to Washington for three days next week as part of an 11th hour lobbying effort to prevent the forced sale of the company. The Biden administration has urged TikTok's Chinese owners, ByteDance, to sell the app to a new owner or face a potential ban in the United States due to national security concerns. The influencers will hold a press conference on Capitol Hill, and TikTok CEO Shou Zi Chew is also slated to testify before the House Energy and Commerce Committee. The company has also hired a public relations and political consulting firm to fend off threats to its business.