TKO Sees $30M Loss on White House UFC Event, Eyes Long-Term Viewership Gains
TL;DR
TKO Group Holdings expects the UFC event at the White House on June 14 to cost up to $60 million and anticipates about a $30 million loss, framing it as a long-term investment to grow viewership and subscribers on Paramount+. The company plans to offset roughly half the spend with corporate partnerships and other B2B monetization around the event, even as no fights are yet announced.
Topics:top-newsbusiness#business#corporate-partnerships#earnings#tko-group-holdings#ufc-white-house-event#wwe-ufc-merger
- TKO Expects To Lose Money On UFC White House Fight Wrestling Inc.
- UFC to spend about $60m on White House event BBC
- TKO Expects $60M Bill, No Profit From UFC Event at White House Sportico.com
- TKO May Lose $30 Million on White House UFC Fight: A “Once-In-a-Lifetime” Earned Media Play The Hollywood Reporter
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