'Avatar: Fire and Ash' Opens Weakly as Franchise Continues to Struggle

1 min read
Source: CNBC
'Avatar: Fire and Ash' Opens Weakly as Franchise Continues to Struggle
Photo: CNBC
TL;DR

Disney's 'Avatar: Fire and Ash' opened with a disappointing $88 million domestically, below expectations, due to factors like its long runtime and less technological innovation, but it still achieved a strong international total of $257 million, with the franchise's history suggesting a prolonged box office run.

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